Brought to you by the analysts, marketers, geeks, academics and practitioners at ClickZ and Search Engine Watch, 20 year old veterans of digital marketing and ecommerce best practice with the scars and trophies to prove it.


The idea is simple: Shift is about turning the tables to take disruption head-on.

Our customers now live and buy in every conceivable nook, cranny, crevice, device, channel, shop and geography and our constant quest is to find them and get them on our side. Determine the technology needed to search them out and the tools required to entice them in the Customer Acquisition stream.

With notoriously disloyal and faddish, digitally native, millennials leading the way, keeping these customers is no mean feat. In an age where compelling customer service and experience are taken as standard, the Customer Experience and Retention stream comes to the fore as we discover what it takes to deliver at every twist and turn of the customer journey.

But it's no good perfecting your award-winning, multi-faceted, technology-infested, goody-two-shoes marketing if you've actually got your business model and plan wrong. Yesterday's plan is already out of date and so might your Board, skill sets, IT, financial modelling and chances of survival if you don't keep up. The Digital Leadership stream covers this with insights from successful C-suite warriors on how to adapt and thrive in the digital economy.

Join us as we get inspired and scared.

Shift: Driving digital success

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Speakers Include

Join our stellar line-up of C-Suite digital, IT, marketing, finance and leading heroes who will be sharing their stories straight from the frontline at Shift.

Julien Callede

Co-Founder and COO

Brigitte Trafford

Chief Corporate Affairs Officer

Cathy McCabe


Will Butler-Adams

Founder and Managing Director

Anthony Fletcher


Megan Neale

Global Head of Consumer Engagement Centres

Nick Hungerford


Tanya Cordrey

Former Chief Digital Officer

Tess Tucker


Who is it for*

Senior marketers, digital gurus and business leaders tasked with implementing digital transformation and responsible for driving marketing strategy across data, digital, acquisition, search, customer experience, analytics, user experience and customer service. Anyone who wants to transform.

*Not for the faint of heart
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Two days, Three tracks

Create the ideal tailored agenda for you. Pick the sessions that suit your needs from across each of the three streams - there’s no need to stick to one stream.





Customer Experience & Retention

See the full agenda

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Leave your details with us and we'll keep you up to date with what's happening at Shift – when tickets go on sale, who's speaking and other opportunities of how to get involved.