Shift is a new campaign and event aimed at the altered minds, business models, skill sets, buying habits and marketplaces driven by digital disruption – and the ensuing transformation imperative.
The idea is simple: Shift is about turning the tables to take disruption head-on.
Our customers now live and buy in every conceivable nook, cranny, crevice, device, channel, shop and geography and our constant quest is to find them and get them on our side. Determine the technology needed to search them out and the tools required to entice them in the Customer Acquisition stream.
With notoriously disloyal and faddish, digitally native, millennials leading the way, keeping these customers is no mean feat. In an age where compelling customer service and experience are taken as standard, the Customer Experience and Retention stream comes to the fore as we discover what it takes to deliver at every twist and turn of the customer journey.
But it's no good perfecting your award-winning, multi-faceted, technology-infested, goody-two-shoes marketing if you've actually got your business model and plan wrong. Yesterday's plan is already out of date and so might your Board, skill sets, IT, financial modelling and chances of survival if you don't keep up. The Digital Leadership stream covers this with insights from successful C-suite warriors on how to adapt and thrive in the digital economy.
Join us as we get inspired and scared.
Shift: Driving digital success
Co-Founder and COO
Chief Corporate Affairs Officer
Founder and Managing Director
Global Head of Consumer Engagement Centres
Former Chief Digital Officer
Who is it for*
Senior marketers, digital gurus and business leaders tasked with implementing digital transformation and responsible for driving marketing strategy across data, digital, acquisition, search, customer experience, analytics, user experience and customer service. Anyone who wants to transform.*Not for the faint of heart
Two days, Three tracks
Create the ideal tailored agenda for you. Pick the sessions that suit your needs from across each of the three streams - there’s no need to stick to one stream.
Digital isn’t just about marketing, it cuts to the very core of businesses. The pressures brought by digital transformation and the digitally connected consumer, leave digital leaders with a new set of challenges to manage in a constantly changing marketplace.
Customers live and buy in every conceivable nook, cranny, crevice, device, channel, shop and geography. Our quest is to find them and convert them. How are acquisition strategies and tactics affected as a result of advancing technologies and reshaping business models?
Customer Experience & RetentionMore...
As business models shift from product-centric to customer-centric, the imperative becomes creating and maintaining a compelling customer experience. Discover what it takes to deliver wow-factor at every point in the customer journey.
Leave your details with us and we'll keep you up to date with what's happening at Shift – when tickets go on sale, who's speaking and other opportunities of how to get involved.